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Swindell & Pearson Case Study - Obtaining Trade Mark Protection for Tidyco

On Tuesday 06th February 2018.

The Client’s Challenge

Starting life as a tool hire company back in 1973, Tidyco manufactures and distributes hydraulic and pneumatic components and assemblies as well as providing system design, consultancy and installation services to a diverse range of industries. From its site in Derby, Tidyco’s clients include UK and global rail and construction industries. Describing itself as a ‘glocal’ business, Tidyco serves both its local and global markets providing products and services built on quality British engineering.

Tidyco has recently been embarking on an ambitious growth programme called ‘our journey’. Designed to take the Tidyco brand and its products worldwide, senior management brought in additional talent and began focusing on key growth markets which include the USA, EMEA and the Far East.

Tidyco wanted to protect its own company name as well as the brand names of its products within the UK prior to undertaking its international expansion project. Tidyco recognised that intellectual property (IP) rights and specifically, trade mark protection would be an important tool in helping the business become globally trusted and recognised. As Marketing Manager Barry Aldridge put, “Having registered trade marks for your brand and associated products speaks volumes. It shows you are a serious business”.


How we Helped

Tidyco knew of Swindell & Pearson as we’d maintained a historic relationship, keeping in touch by providing occasional advice and guidance when needed.

The IP project was to be led by Barry and Finance Manager Jay Bhundia. Barry was aware of the benefits of IP as in his previous role he was responsible for filing and registering trade marks, and so was familiar with the process and what it involved. Both, Barry and Jay wanted reassurance that the process of registering IP rights would be done to a professional standard and so approached our firm to secure their IP rights. It was an investment felt well worth making.p>

Patent and Trade Mark Attorney, Antony Gallafent worked with Barry and Jay to secure the appropriate trade mark rights registering marks in the relevant classes. Antony was skilfully able to use his in-depth knowledge of the trade mark system as well as his commercial awareness of Tidyco’s objectives to secure the most appropriate marks. After discussing Tidyco’s future plans, Antony advised as to how to gain appropriate protection and set up a UK trade mark position that will help the company to achieve its future IP ambitions. This will put Tidyco in the right position to navigate the provisions of the various laws and conventions that govern the trade mark systems around the world to optimise value for money and spread out the investment being made.

At Swindell & Pearson, it’s never about being transactional and Antony embodied this value by taking the time to stay close to the business providing timely and appropriate communication throughout. Antony, through his work, became a part of Tidyco’s journey.

Successful Result

With four marks secured in 26 classes, Tidyco has established a solid UK trade mark presence and ensured that its brand is trusted by customers. Having secured its UK trade marks, Tidyco is primed for international expansion as part of its three year growth strategy to sell products and services worldwide.

Adopting a pragmatic approach to IP rights, Tidyco now intends to obtain further trade mark protection within the international territories in which it operates through the Madrid (International Trade Mark) System.

Originally unaware of the Madrid System, Barry has been advised by Antony to pursue it as the appropriate strategy saving both time and money. This insight by Antony meant the time and money savings will be more than enough to pay for Antony’s valuable input further justifying the investment into using Swindell & Pearson to help the protect valuable IP rights.

IP has become a key part of the company’s growth strategy and Tidyco will now also be looking to secure its patent and design rights.

“Tidyco is an innovative company that recognised the advantages of securing its IP rights at an early stage. The business can now focus on developing innovative products knowing that its reputation is protected.

Any competitor that wants to steal away the trust of its customers is going to have a hard time I am very pleased to be part of this exciting journey”.

Antony Gallafent - Patent & Trade Mark Attorney at Swindell & Pearson

“This is a fantastic project to be involved with and I am grateful for the knowledge and professionalism provided by Antony and his team at Swindell & Pearson. This is an exciting time for Tidyco Ltd and there is a great deal of support and interest regarding the organisation’s journey and continuing expansion”.

Barry Aldridge - Marketing Manager at Tidyco Ltd

Swindell & Pearson is a UK based firm of patent and trade mark attorneys that has been helping businesses and individuals protect and defend their ideas, innovations and brands for over 135 years. Based in the East Midlands, the firm has offices in Derby, Stoke, Wolverhampton and Stafford as well as in Sheffield. To find out how Swindell & Pearson can help you and your business with any intellectual property requirements please get in touch via or by telephone on 01332 367 051.


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